how much should a business spend on or and publicly

The amount a business should spend on OR (Operations Research) and publicity can vary depending on several factors, such as the size of the business, its industry, and its goals. However, it is generally recommended that businesses allocate a percentage of their overall budget towards these areas. For OR, businesses typically spend around 1-2% of their revenue on research and development (R&D). This investment can help businesses optimize their operations, improve their products or services, and stay competitive in their industry. As for publicity, businesses often allocate around 5-10% of their revenue towards marketing and advertising efforts. This can include activities such as social media marketing, paid advertising, public relations, and content marketing. However, the exact amount can vary depending on the specific goals of the marketing campaign and the target audience. It's important to note that these percentages are not set in stone and can vary depending on the specific circumstances of each business. It's also essential to regularly review and adjust the allocation of funds based on the effectiveness of the previous investments.